Edwards, Helen 1965-
Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day - London : Kogan Page, 2007 - 244 p. : ill.
Includes bibliographical references and index
9780749447625
BRAND NAME PRODUCTS
ADVERTISING--BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
HD69 .B7 / E382C
Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day - London : Kogan Page, 2007 - 244 p. : ill.
Includes bibliographical references and index
9780749447625
BRAND NAME PRODUCTS
ADVERTISING--BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
HD69 .B7 / E382C