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Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day

By: Edwards, Helen, 1965-.
Contributor(s): Day, Derek, 1949-.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2007Description: 244 p. : ill.ISBN: 9780749447625.Call No.: HD69 .B7 E382C Subject(s): BRAND NAME PRODUCTS | ADVERTISING -- BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69 .B7 E382C (Browse shelf) Available 200706020056

Includes bibliographical references and index

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