000 -LEADER |
fixed length control field |
00984nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000145985 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161149.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2007 xxk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749447625 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007002083 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
E382C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Edwards, Helen |
Dates associated with a name |
1965- |
245 10 - TITLE STATEMENT |
Title |
Creating passion brands : |
Remainder of title |
how to build emotional brand connection with customers / |
Statement of responsibility, etc. |
Helen Edwards and Derek Day |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
244 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
PRODUCT MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, Derek |
Dates associated with a name |
1949- |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200706020056 |
p |
1214.00 |
n |
BUR |
r |
SID02 RONO20070171 ORDNO13 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
E382C |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Jul 24 2007 1:27PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |