Lenderman, Max
Experience the message : how experiential marketing is changing the brand world / Max Lenderman - New York, N.Y. : Carroll & Graf, 2006 - 324 p.
Includes bibliographical references and index
9780786715367
BRANDING (MARKETING)
BRAND CHOICE
HD69 .B7 / L462E
Experience the message : how experiential marketing is changing the brand world / Max Lenderman - New York, N.Y. : Carroll & Graf, 2006 - 324 p.
Includes bibliographical references and index
9780786715367
BRANDING (MARKETING)
BRAND CHOICE
HD69 .B7 / L462E