Experience the message : how experiential marketing is changing the brand world / Max Lenderman

By: Lenderman, Max.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Carroll & Graf, 2006Description: 324 p.ISBN: 9780786715367.Call No.: HD69 .B7 L462E Subject(s): BRANDING (MARKETING) | BRAND CHOICEBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 L462E (Browse shelf) Checked out 2025-01-14 200707190005
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HD69 .B7 L462E (Browse shelf) Available 200712250004

Includes bibliographical references and index

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