000 -LEADER |
fixed length control field |
01080nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000147101 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161309.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2006 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780786715367 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007003255 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
L462E |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lenderman, Max |
245 10 - TITLE STATEMENT |
Title |
Experience the message : |
Remainder of title |
how experiential marketing is changing the brand world / |
Statement of responsibility, etc. |
Max Lenderman |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Carroll & Graf, |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
324 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRANDING (MARKETING) |
|
Topical term or geographic name entry element |
BRAND CHOICE |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200707190004 |
p |
1470.00 |
n |
BUR |
r |
SID02 RONO20070165 ORDNO17 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
L462E |
|
b |
200707190005 |
p |
1470.00 |
n |
BUR |
r |
SID02 RONO20070165 ORDNO17 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
L462E |
|
b |
200712250004 |
p |
1470.00 |
n |
BUR |
r |
SID02 RONO20070826 ORDNO3 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
L462E |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
Jan 3 2008 3:55PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |