Moisander, Johanna
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen - London : Sage, 2006 - 227 p. - Introducing qualitative methods .
Includes bibliographical references and index
9781412903813
MARKETING RESEARCH
QUALITATIVE RESEARCH
HF5415.2 / M647Q
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen - London : Sage, 2006 - 227 p. - Introducing qualitative methods .
Includes bibliographical references and index
9781412903813
MARKETING RESEARCH
QUALITATIVE RESEARCH
HF5415.2 / M647Q