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Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen

By: Moisander, Johanna.
Contributor(s): Valtonen, Anu.
Material type: materialTypeLabelBookSeries: Introducing qualitative methods.Publisher: London : Sage, 2006Description: 227 p.ISBN: 9781412903813.Call No.: HF5415.2 M647Q Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 M647Q (Browse shelf) Available 200712150004

Includes bibliographical references and index

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