Schultz, Don E.
The new marketing paradigm : integrated marketing communications / Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn - Lincolnwood, Ill. : NTC Business, c1994 - 218 p. : ill.
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992 Includes index
0844234524
COMMUNICATION IN MARKETING
HF5415.123 / S384N
The new marketing paradigm : integrated marketing communications / Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn - Lincolnwood, Ill. : NTC Business, c1994 - 218 p. : ill.
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992 Includes index
0844234524
COMMUNICATION IN MARKETING
HF5415.123 / S384N