| 000 -LEADER |
|---|
| fixed length control field |
01395nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000149585 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530161606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1994 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844234524 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2008000797 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
S384N |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new marketing paradigm : |
| Remainder of title |
integrated marketing communications / |
| Statement of responsibility, etc. |
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. |
NTC Business, |
| Date of publication, distribution, etc. |
c1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
218 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992 |
|
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tannenbaum, Stanley I. |
|
|---|
| Personal name |
Lauterborn, Robert F. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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200802260028 |
| p |
1125.00 |
| n |
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| r |
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S384N |
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|---|
| b |
200802260027 |
| p |
1125.00 |
| n |
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| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47077 |
| Link information for field corresponding to 9XX field |
Feb 28 2008 10:35AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |