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The new marketing paradigm : integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

By: Schultz, Don E.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, c1994Description: 218 p. : ill.ISBN: 0844234524.Call No.: HF5415.123 S384N Other title: Integrated marketing communications.Subject(s): COMMUNICATION IN MARKETINGGeneral Note: Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992 | Includes index
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Book Shelves 		HF5415.123 S384N (Browse shelf) Available 200802260027

Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992

Includes index

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