Parente, Donald E.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente - 4th ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 400 p. : ill.
Includes bibliographical references and index
0324422822 0324322712
Advertising campaigns
Communication in marketing
Marketing research
HF 5837 / P373A 2006
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente - 4th ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 400 p. : ill.
Includes bibliographical references and index
0324422822 0324322712
Advertising campaigns
Communication in marketing
Marketing research
HF 5837 / P373A 2006