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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente

By: Parente, Donald E.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2006Edition: 4th ed. , international student ed.Description: 400 p. : ill.ISBN: 0324422822; 0324322712.Call No.: HF 5837 P373A 2006 Subject(s): Advertising campaigns | Communication in marketing | Marketing researchBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): Access no. 201102030010 is photocopy
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Main Campus
Book Shelves 		HF 5837 P373A 2006 (Browse shelf) In transit from Main Campus to City Campus since 2020-07-13 201102030010

Includes bibliographical references and index

Access no. 201102030010 is photocopy

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