| 000 -LEADER |
|---|
| fixed length control field |
01180nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000151149 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530162601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2006 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324422822 |
|
|---|
| International Standard Book Number |
0324322712 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2008002623 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5837 |
| Item number |
P373A 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Donald E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising campaign strategy : |
| Remainder of title |
a guide to marketing communication plans / |
| Statement of responsibility, etc. |
Donald E. Parente |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. , international student ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Thomson/South-Western, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
400 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Access no. 201102030010 is photocopy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
|
|---|
| Topical term or geographic name entry element |
Communication in marketing |
|
|---|
| Topical term or geographic name entry element |
Marketing research |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200807220004 |
| p |
397.00 |
| n |
BUR |
| r |
SID02 RONO20080211 ORDNO37 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5837 |
| j |
0 |
| i |
P373A 2006 |
|
|---|
| b |
201102030010 |
| p |
304.00 |
| n |
BUK |
| r |
SID02 RONO20110031 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5837 |
| j |
0 |
| i |
P373A 2006 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
May 3 2011 10:40AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |