Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 6th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 - 648 p. : ill. (some col.)
Includes bibliographical references and indexes
0132056763
MARKETING--MANAGEMENT
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES--MARKETING
HF5415.13 / L683S 2007
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 6th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 - 648 p. : ill. (some col.)
Includes bibliographical references and indexes
0132056763
MARKETING--MANAGEMENT
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES--MARKETING
HF5415.13 / L683S 2007