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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 6th ed. , Pearson international ed.Description: 648 p. : ill. (some col.).ISBN: 0132056763.Call No.: HF5415.13 L683S 2007 Subject(s): MARKETING -- MANAGEMENT | PROFESSIONS -- MARKETING | SERVICE INDUSTRIES -- MARKETING | CUSTOMER SERVICES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.13 L683S 2007 (Browse shelf) Available 200809040053

Includes bibliographical references and indexes

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