Percy, Larry
Strategic integrated marketing communication : theory and practice / Strategic integrated marketing communications Larry Percy - Amsterdam : Elsevier, 2008 - 308 p. : ill. (chiefly col.)
Spine and cover title: Strategic integrated marketing communications
Includes bibliographical references and index
9780750679800
COMMUNICATION IN MARKETING
STRATEGIC PLANNING
HF5415.123 / P472S
Strategic integrated marketing communication : theory and practice / Strategic integrated marketing communications Larry Percy - Amsterdam : Elsevier, 2008 - 308 p. : ill. (chiefly col.)
Spine and cover title: Strategic integrated marketing communications
Includes bibliographical references and index
9780750679800
COMMUNICATION IN MARKETING
STRATEGIC PLANNING
HF5415.123 / P472S