000 -LEADER |
fixed length control field |
01035nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000151728 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162650.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 ne a fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750679800 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008003286 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
P472S |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Percy, Larry |
245 10 - TITLE STATEMENT |
Title |
Strategic integrated marketing communication : |
Remainder of title |
theory and practice / |
Statement of responsibility, etc. |
Larry Percy |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Strategic integrated marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam : |
Name of publisher, distributor, etc. |
Elsevier, |
Date of publication, distribution, etc. |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
308 p. : |
Other physical details |
ill. (chiefly col.) |
500 ## - GENERAL NOTE |
General note |
Spine and cover title: Strategic integrated marketing communications |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
|
Topical term or geographic name entry element |
STRATEGIC PLANNING |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200809060007 |
p |
1800.00 |
n |
BUR |
r |
SID02 RONO20080551 ORDNO7 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.123 |
j |
0 |
i |
P472S |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Sep 10 2008 1:20PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |