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Strategic integrated marketing communication : theory and practice / Larry Percy

By: Percy, Larry.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier, 2008Description: 308 p. : ill. (chiefly col.).ISBN: 9780750679800.Call No.: HF5415.123 P472S Other title: Strategic integrated marketing communications.Subject(s): COMMUNICATION IN MARKETING | STRATEGIC PLANNINGGeneral Note: Spine and cover title: Strategic integrated marketing communicationsBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.123 P472S (Browse shelf) Available 200809060007

Spine and cover title: Strategic integrated marketing communications

Includes bibliographical references and index

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