Brand equity & advertising : advertising's role in building strong brands /
Brand equity and advertising : advertising's role in building strong brands
edited by David A. Aaker, Alexander L. Biel
- Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993
- 380 p. : ill.
- Advertising and consumer psychology .
Includes bibliographical references and indexes
0805812849
BRAND NAME PRODUCTS--VALUATION--CONGRESSES
ADVERTISING--BRAND NAME PRODUCTS--CONGRESSES
HD69 .B7 / B726
Includes bibliographical references and indexes
0805812849
BRAND NAME PRODUCTS--VALUATION--CONGRESSES
ADVERTISING--BRAND NAME PRODUCTS--CONGRESSES
HD69 .B7 / B726