Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel
Contributor(s): Aaker, David A [ed.] | Biel, Alexander L [ed.].
Material type:
BookSeries: Advertising and consumer psychology.Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993Description: 380 p. : ill.ISBN: 0805812849.Call No.:
HD69 .B7
B726
Other title: Brand equity and advertising : advertising's role in building strong brands.Subject(s): BRAND NAME PRODUCTS -- VALUATION -- CONGRESSES | ADVERTISING -- BRAND NAME PRODUCTS -- CONGRESSESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 B726 (Browse shelf) | Checked out | 2025-01-14 | 2014000003537 |
Includes bibliographical references and indexes
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