| 000 -LEADER |
|---|
| fixed length control field |
01861nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000151958 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530162710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1993 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805812849 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2008003589 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69 .B7 |
| Item number |
B726 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Brand equity & advertising : |
| Remainder of title |
advertising's role in building strong brands / |
| Statement of responsibility, etc. |
edited by David A. Aaker, Alexander L. Biel |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brand equity and advertising : |
| Remainder of title |
advertising's role in building strong brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hillsdale, N.J. : |
| Name of publisher, distributor, etc. |
Lawrence Erlbaum Associates, |
| Date of publication, distribution, etc. |
1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
380 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Advertising and consumer psychology |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
VALUATION |
| Form subdivision |
CONGRESSES |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
BRAND NAME PRODUCTS |
| Form subdivision |
CONGRESSES |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A., |
| Relator term |
ed. |
|
|---|
| Personal name |
Biel, Alexander L., |
| Relator term |
ed. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200810240046 |
| p |
2673.00 |
| n |
BUR |
| r |
SID02 RONO20080520 ORDNO3 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HD69 .B7 |
| j |
0 |
| i |
B726 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A51017 |
| Link information for field corresponding to 9XX field |
Nov 5 2008 1:35PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
05 |
| -- |
การจัดการ ผู้นำ จิตวิทยาธุรกิจ พฤติกรรมองค์การ การวิจัยธุรกิจ หุ้นส่วนบริษัท การควบคุมคุณภาพ การบริหารสำนักงาน การบริหารสำนักงาน การบริหารโครงการ การสื่อสารธุรกิจ การบริหารธุรกิจขนาดย่อม การบริหารโครงการขององค์การ การสื่อสารในธุรกิจ |
|
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |