Vollmer, Christopher
Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt - New York, N.Y. : McGraw Hill, c2008 - 215 p. : ill. (some col.)
Includes bibliographical references and index
9780071508285
Internet marketing
Consumer behavior
Marketing
HF 5415.1265 / V644A
Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt - New York, N.Y. : McGraw Hill, c2008 - 215 p. : ill. (some col.)
Includes bibliographical references and index
9780071508285
Internet marketing
Consumer behavior
Marketing
HF 5415.1265 / V644A