000 -LEADER |
fixed length control field |
01276nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000153081 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162843.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071508285 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009000783 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.1265 |
Item number |
V644A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Vollmer, Christopher |
245 10 - TITLE STATEMENT |
Title |
Always on : |
Remainder of title |
advertising, marketing and media in an era of consumer control / |
Statement of responsibility, etc. |
Christopher Vollmer with Geoffrey Precourt |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw Hill, |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
215 p. : |
Other physical details |
ill. (some col.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
|
Topical term or geographic name entry element |
Consumer behavior |
|
Topical term or geographic name entry element |
Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Precourt, Geoffrey |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201201060005 |
p |
627.00 |
n |
BUR |
r |
SID02 RONO20110824 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415.1265 |
j |
0 |
i |
V644A |
|
b |
200903120024 |
p |
627.00 |
n |
BUR |
r |
SID02 RONO20080795 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415.1265 |
j |
0 |
i |
V644A |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
Jan 30 2012 9:49AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |