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Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt

By: Vollmer, Christopher.

Contributor(s): Precourt, Geoffrey.

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BookPublisher: New York, N.Y. : McGraw Hill, c2008Description: 215 p. : ill. (some col.).ISBN: 9780071508285.Call No.: HF 5415.1265 V644A Subject(s): Internet marketing | Consumer behavior | MarketingBibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF 5415.1265 V644A (Browse shelf)	Available		200903120024

Includes bibliographical references and index

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Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt

By: Vollmer, Christopher.

Contributor(s): Precourt, Geoffrey.