BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Davis, John A.

The Olympic Games effect : how sports marketing builds strong brands / John A. Davis - Singapore : Wiley, 2008 - 350 p. : ill.

Includes bibliographical references and index

ISBN: 9780470823668

Subjects--Topical Terms:
OLYMPICS--ECONOMIC ASPECTS
SPORTS--MARKETING
BRANDING (MARKETING)

LC Class. No.: GV721.5 / D384O

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