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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis

By: Davis, John A.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, 2008Description: 350 p. : ill.ISBN: 9780470823668.Call No.: GV721.5 D384O Subject(s): OLYMPICS -- ECONOMIC ASPECTS | SPORTS -- MARKETING | BRANDING (MARKETING)Bibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		GV721.5 D384O (Browse shelf) Available 200903190009

Includes bibliographical references and index

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