000 -LEADER |
fixed length control field |
00968nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000153206 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162853.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 si fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470823668 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009000911 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
GV721.5 |
Item number |
D384O |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Davis, John A. |
245 14 - TITLE STATEMENT |
Title |
The Olympic Games effect : |
Remainder of title |
how sports marketing builds strong brands / |
Statement of responsibility, etc. |
John A. Davis |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
350 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
OLYMPICS |
General subdivision |
ECONOMIC ASPECTS |
|
Topical term or geographic name entry element |
SPORTS |
General subdivision |
MARKETING |
|
Topical term or geographic name entry element |
BRANDING (MARKETING) |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200903190009 |
p |
1030.00 |
n |
BUR |
r |
SID02 RONO20090184 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
GV721.5 |
j |
0 |
i |
D384O |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
Mar 26 2009 4:27PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
|
-- |
26 |
-- |
02 |
-- |
นันทนาการ เกม |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |