Gerzema, John 1961-
The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar - San Francisco, Calif. : Jossey-Bass, c2008 - 252 p. : ill.
Includes bibliographical references and index
9780470183878
BRAND NAME PRODUCTS--VALUATION
BRANDING (MARKETING)
BRAND NAME PRODUCTS--CASE STUDIES
HD69 .B7 / G479B
The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar - San Francisco, Calif. : Jossey-Bass, c2008 - 252 p. : ill.
Includes bibliographical references and index
9780470183878
BRAND NAME PRODUCTS--VALUATION
BRANDING (MARKETING)
BRAND NAME PRODUCTS--CASE STUDIES
HD69 .B7 / G479B