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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar

By: Gerzema, John, 1961-.
Contributor(s): Lebar, Ed.
Material type: materialTypeLabelBookPublisher: San Francisco, Calif. : Jossey-Bass, c2008Description: 252 p. : ill.ISBN: 9780470183878.Call No.: HD69 .B7 G479B Subject(s): BRAND NAME PRODUCTS -- VALUATION | BRANDING (MARKETING) | BRAND NAME PRODUCTS -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HD69 .B7 G479B (Browse shelf) Available 200905230128

Includes bibliographical references and index

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