| 000 -LEADER |
|---|
| fixed length control field |
01091nam0a22002770a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000153926 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530162956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2008 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470183878 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2009001671 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69 .B7 |
| Item number |
G479B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gerzema, John |
| Dates associated with a name |
1961- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The brand bubble : |
| Remainder of title |
the looming crisis in brand value and how to avoid it / |
| Statement of responsibility, etc. |
John Gerzema, Ed Lebar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Francisco, Calif. : |
| Name of publisher, distributor, etc. |
Jossey-Bass, |
| Date of publication, distribution, etc. |
c2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
252 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
VALUATION |
|
|---|
| Topical term or geographic name entry element |
BRANDING (MARKETING) |
|
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
CASE STUDIES |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lebar, Ed |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200905230127 |
| p |
897.00 |
| n |
BUR |
| r |
SID02 RONO20090273 ORDNO2 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HD69 .B7 |
| j |
0 |
| i |
G479B |
|
|---|
| b |
200905230128 |
| p |
897.00 |
| n |
BUR |
| r |
SID02 RONO20090273 ORDNO2 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HD69 .B7 |
| j |
0 |
| i |
G479B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A51017 |
| Link information for field corresponding to 9XX field |
Jun 2 2009 10:38AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |