Wheeler, Alina
Designing brand identity : an essential guide for the entire branding team / Designing brand identity : an essential guide for the whole branding team Alina Wheeler - 3rd ed. - Hoboken, N.J. : Wiley, c2009 - 310 p. : ill. (chiefly col.)
Cover title: Designing brand identity : an essential guide for the whole branding team
Includes bibliographical references and index
9780470401422
BRAND NAME PRODUCTS
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
HD69 .B7 / W433D 2009
Designing brand identity : an essential guide for the entire branding team / Designing brand identity : an essential guide for the whole branding team Alina Wheeler - 3rd ed. - Hoboken, N.J. : Wiley, c2009 - 310 p. : ill. (chiefly col.)
Cover title: Designing brand identity : an essential guide for the whole branding team
Includes bibliographical references and index
9780470401422
BRAND NAME PRODUCTS
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
HD69 .B7 / W433D 2009