000 -LEADER |
fixed length control field |
01311nam0a22003130a04500 |
001 - CONTROL NUMBER |
control field |
000155070 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163135.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2009 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470401422 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009003403 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69 .B7 |
Item number |
W433D 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wheeler, Alina |
245 10 - TITLE STATEMENT |
Title |
Designing brand identity : |
Remainder of title |
an essential guide for the entire branding team / |
Statement of responsibility, etc. |
Alina Wheeler |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Designing brand identity : |
Remainder of title |
an essential guide for the whole branding team |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
310 p. : |
Other physical details |
ill. (chiefly col.) |
500 ## - GENERAL NOTE |
General note |
Cover title: Designing brand identity : an essential guide for the whole branding team |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
BRANDING (MARKETING) |
|
Topical term or geographic name entry element |
TRADEMARKS |
General subdivision |
DESIGN |
|
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
BRAND NAME PRODUCTS |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201003100004 |
p |
1536.00 |
n |
BUR |
r |
SID02 RONO20090793 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
W433D 2009 |
|
b |
200909220015 |
p |
1536.00 |
n |
BUR |
r |
SID02 RONO20090575 ORDNO3 |
t |
10 |
c |
10 |
l |
B |
h |
HD69 .B7 |
j |
0 |
i |
W433D 2009 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Mar 23 2010 9:34AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |