Designing brand identity : an essential guide for the entire branding team / Alina Wheeler

By: Wheeler, Alina.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2009Edition: 3rd ed.Description: 310 p. : ill. (chiefly col.).ISBN: 9780470401422.Call No.: HD69 .B7 W433D 2009 Other title: Designing brand identity : an essential guide for the whole branding team.Subject(s): BRAND NAME PRODUCTS | BRANDING (MARKETING) | TRADEMARKS -- DESIGN | ADVERTISING -- BRAND NAME PRODUCTSGeneral Note: Cover title: Designing brand identity : an essential guide for the whole branding teamBibliography, etc. Note: Includes bibliographical references and index
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Cover title: Designing brand identity : an essential guide for the whole branding team

Includes bibliographical references and index

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