Kapferer, Jean-Noel
The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien - London : Kogan Page, 2009 - 323 p. : ill.
Includes bibliographical references and index
9780749454777
Luxuries--Marketing
Luxury goods industry
Product management
HD9999 .L852 / K363L
The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien - London : Kogan Page, 2009 - 323 p. : ill.
Includes bibliographical references and index
9780749454777
Luxuries--Marketing
Luxury goods industry
Product management
HD9999 .L852 / K363L