000 -LEADER |
fixed length control field |
01255nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000158176 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163548.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2009 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749454777 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2010002862 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9999 .L852 |
Item number |
K363L |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kapferer, Jean-Noel |
245 14 - TITLE STATEMENT |
Title |
The luxury strategy : |
Remainder of title |
break the rules of marketing to build luxury brands / |
Statement of responsibility, etc. |
J.N. Kapferer and V. Bastien |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
323 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Luxuries |
General subdivision |
Marketing |
|
Topical term or geographic name entry element |
Luxury goods industry |
|
Topical term or geographic name entry element |
Product management |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bastien, Vincent |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201008160161 |
p |
1495.00 |
n |
BUR |
r |
SID02 RONO20100457 ORDNO6 |
t |
10 |
c |
10 |
l |
B |
h |
HD9999 .L852 |
j |
0 |
i |
K363L |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A51017 |
Link information for field corresponding to 9XX field |
Sep 22 2010 10:13AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |