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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien

By: Kapferer, Jean-Noel.
Contributor(s): Bastien, Vincent.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2009Description: 323 p. : ill.ISBN: 9780749454777.Call No.: HD9999 .L852 K363L Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD9999 .L852 K363L (Browse shelf) Available 201008160161

Includes bibliographical references and index

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