Lehu, Jean-Marc
Branded entertainment : product placement & brand strategy in the entertainment business / Branded entertainment : product placement and brand strategy in the entertainment business Jean-Marc Lehu. - London : Kogan Page, c2009. - 266 p. : ill.
Includes bibliographical references and index
9780749453374
Product placement in mass media
Product management
HF 6146 .P78 / L438B
Branded entertainment : product placement & brand strategy in the entertainment business / Branded entertainment : product placement and brand strategy in the entertainment business Jean-Marc Lehu. - London : Kogan Page, c2009. - 266 p. : ill.
Includes bibliographical references and index
9780749453374
Product placement in mass media
Product management
HF 6146 .P78 / L438B