Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
By: Lehu, Jean-Marc.
Material type: BookPublisher: London : Kogan Page, c2009Description: 266 p. : ill.ISBN: 9780749453374.Call No.: HF 6146 .P78 L438B Other title: Branded entertainment : product placement and brand strategy in the entertainment business.Subject(s): Product placement in mass media | Product managementBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 6146 .P78 L438B (Browse shelf) | Checked out | 2024-09-30 | 201208200001 |
Includes bibliographical references and index
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