| 000 -LEADER |
|---|
| fixed length control field |
01010nam0a22002530a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000294561 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826142104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2009 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749453374 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2012001792 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 6146 .P78 |
| Item number |
L438B |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lehu, Jean-Marc |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branded entertainment : |
| Remainder of title |
product placement & brand strategy in the entertainment business / |
| Statement of responsibility, etc. |
Jean-Marc Lehu. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branded entertainment : |
| Remainder of title |
product placement and brand strategy in the entertainment business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
266 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product placement in mass media |
|
|---|
| Topical term or geographic name entry element |
Product management |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201208200001 |
| p |
1900.00 |
| n |
BUR |
| r |
SID02 RONO20120275 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 6146 .P78 |
| j |
0 |
| i |
L438B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A39016 |
| Link information for field corresponding to 9XX field |
20120821 |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |