Kelley, Larry D. 1955-
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. - 3rd ed. - Armonk, N.Y. : M.E. Sharpe, c2012. - 291 p. : ill.
Includes bibliographical references and index
9780765626356
Advertising media planning
Brand name products
Marketing
HF 5826.5 / K444A 2012
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. - 3rd ed. - Armonk, N.Y. : M.E. Sharpe, c2012. - 291 p. : ill.
Includes bibliographical references and index
9780765626356
Advertising media planning
Brand name products
Marketing
HF 5826.5 / K444A 2012