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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

By: Kelley, Larry D, 1955-.
Contributor(s): Jugenheimer, Donald W | Sheehan, Kim.
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. : M.E. Sharpe, c2012Edition: 3rd ed.Description: 291 p. : ill.ISBN: 9780765626356.Call No.: HF 5826.5 K444A 2012 Subject(s): Advertising media planning | Brand name products | MarketingBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 5826.5 K444A 2012 (Browse shelf) Available 201303070028

Includes bibliographical references and index

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