| 000 -LEADER |
|---|
| fixed length control field |
01264nam0a22003130a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000296457 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826142644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2012 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765626356 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2013000674 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5826.5 |
| Item number |
K444A 2012 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Larry D. |
| Dates associated with a name |
1955- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising media planning : |
| Remainder of title |
a brand management approach / |
| Statement of responsibility, etc. |
Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Armonk, N.Y. : |
| Name of publisher, distributor, etc. |
M.E. Sharpe, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
291 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W. |
|
|---|
| Personal name |
Sheehan, Kim |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201303220032 |
| p |
3420.00 |
| n |
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| r |
SID02 RONO20130031 ORDNO8 |
| t |
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HF 5826.5 |
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| i |
K444A 2012 |
|
|---|
| b |
201303220033 |
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3420.00 |
| n |
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SID02 RONO20130031 ORDNO8 |
| t |
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| i |
K444A 2012 |
|
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| b |
201303070028 |
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HF 5826.5 |
| j |
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K444A 2012 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47077 |
| Link information for field corresponding to 9XX field |
20130523 |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |