BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Genco, Stephen J.

Neuromarketing for Dummies / by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl. - Mississauga, Ont. : Wiley, c2013. - 392 p. : ill.

Includes index

ISBN: 9781118518588

Subjects--Topical Terms:
Neuromarketing
Marketing Psychological aspects
Consumer behavior

LC Class. No.: HF5415.12615 / G462N

Place hold
Print
Add to your cart (remove)
Save record
More searches