| 000 -LEADER |
|---|
| fixed length control field |
00766nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000299098 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826143509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140527s2013 xxua f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118518588 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2014000678 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12615 |
| Item number |
G462N |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Genco, Stephen J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Neuromarketing for Dummies / |
| Statement of responsibility, etc. |
by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mississauga, Ont. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
392 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuromarketing |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| Topical term following geographic name entry element |
Psychological aspects |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pohlmann, Andrew P. |
|
|---|
| Personal name |
Steidl, Peter |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20140528 |
| 991 ## - |
|---|
| -- |
07 |
| -- |
01 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |