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Neuromarketing for Dummies / by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl.

By: Genco, Stephen J.
Contributor(s): Pohlmann, Andrew P | Steidl, Peter.
Material type: materialTypeLabelBookPublisher: Mississauga, Ont. : Wiley, c2013Description: 392 p. : ill.ISBN: 9781118518588.Call No.: HF5415.12615 G462N Subject(s): Neuromarketing | Marketing Psychological aspects | Consumer behaviorGeneral Note: Includes index
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Book Shelves 		HF5415.12615 G462N (Browse shelf) Available 201405220001

Includes index

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