Gordon, Ian, 1952-
Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon. - Ontario : Wiley, c2013. - 327 p. : ill.
Includes bibliographical references and index.
9781118092217
Relationship marketing.
Customer relations--Management.
Social media--Marketing.
HF5415.55 / G672M
Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon. - Ontario : Wiley, c2013. - 327 p. : ill.
Includes bibliographical references and index.
9781118092217
Relationship marketing.
Customer relations--Management.
Social media--Marketing.
HF5415.55 / G672M