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Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.

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BookPublisher: Ontario : Wiley, c2013Description: 327 p. : ill.ISBN: 9781118092217.Call No.: HF5415.55 G672M Subject(s): Relationship marketing | Customer relations -- Management | Social media -- MarketingBibliography, etc. Note: Includes bibliographical references and index.

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF5415.55 G672M (Browse shelf)	Available		2014000002860
Main Campus Book Shelves	HF5415.55 G672M (Browse shelf)	Register		2014000002929

Includes bibliographical references and index.

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