Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. & expanded. - London : Thames & Hudson, 2014.
Includes bibliographical references and index.
9780500516232
Advertising
Advertising campaigns
Advertising copy.
HF5823 / B377A 2014
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. & expanded. - London : Thames & Hudson, 2014.
Includes bibliographical references and index.
9780500516232
Advertising
Advertising campaigns
Advertising copy.
HF5823 / B377A 2014