The advertising concept book : (Record no. 244721)

000 -LEADER
fixed length control field 00750nam a2200229 a 4500
001 - CONTROL NUMBER
control field 000300473
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190826143903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110825s2014 xxka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500516232
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number B377A 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Pete
Fuller form of name (Pete S.)
245 14 - TITLE STATEMENT
Title The advertising concept book :
Remainder of title think now, design later : a complete guide to creative ideas, strategies and campaigns /
Statement of responsibility, etc. Pete Barry.
250 ## - EDITION STATEMENT
Edition statement 2nd ed., rev. & expanded.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thames & Hudson,
Date of publication, distribution, etc. 2014.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Topical term or geographic name entry element Advertising campaigns
Topical term or geographic name entry element Advertising copy.
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20141001
991 ## -
-- 03
-- 03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2019-08-26 2 4 HF5823 B377A 2014 2014000003376 2023-01-13 2022-08-05 2019-08-26 Books


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